Please reach us at margaret@margaretashley.com if you cannot find an answer to your question.
Absolutely, one of the great joys of being a voice over is to be able to help my colleagues and clients. I regularly recommend voice overs I know to other people and suggest my fellow voice over friends to connect with clients. For example a client needs a male French voice then see Pierre Maubouché, a male bilingual French voice over artist with 30 years experience in TV commercials, network imaging and corporate films.
Here is a rider with regard to my voice and it's use for AI.
1.
Client expressly agrees not to utilize any portion of the recording
or
performance of
Talent for purposes other than those specified in the
initial Agreement between the parties including but not limited to
creation of synthetic voices or for machine learning.
2.
Specifically, Client shall not utilize any recording or performance of
Talen
t to simulate Talent’s voice or likeness, or to create any synthesized
or “digital double” voice or likeness of Talent.
3.
Client specifically agrees not to sell or transfer ownership of
all or part of
any of the recordings or performance of Talent to an
y third party
without Talent’s knowledge and consent.
4.
Client agrees not to enter into any agreements or contracts on behal
f of
Talent which utilizes all or any part of any of the recordings or
performance of Talent without Talent’s knowledge and consent.
5.
Client agrees that any recordings or performances stored in digita
l
format will be reasonably stored so that unauthorized third parties may
not gain access to the files containing Talent’s voice or likenes
s, and if
such files are stored in “the cl
oud” Client agrees to safeguard same
through encryption or other “up
-to date” technological means.
That's like asking how much is a piece of string. You might think that the longer the recording, the more it will cost, but it doesn’t always work like that. A lot depends on how the voiceover will be used.You might find that a 10,000 word e-learning module costs you less than a 6 word tag at the end of a TV commercial! I use the Industry Standard Guide you can see here. https://rates.gravyforthebrain.com/
There are some fixed costs though, which apply to most types of voiceover.Here are some examples
CORPORATE
Explainer videos – from £300
Medical narration – from £300
Documentary – from £300
Audioguide – from £300
Event Announcing – from £600
E-Learning – from 30p per word used.
I am always happy to discuss and negotiate a suitable fee as I appreciate not all business's are the same size or have the same budget. A local small company wouldn't be expected to have the budget or reach of an International corporation, so it's always worth asking directly and we can come to a mutually agreed sum.
A very happy new year and so far it all seems to be about video games. In this blog post I am writing about some of the games I have recorded voices for.
A Plaques Tale - Requiem is the highly acclaimed video games in which I recorded several of the characters. I had great fun scaring the director and studio engineer with my blood curdling screams as I enacted being bitten by or eaten to death by rats. It has been as is currently nominated for several industry awards.
Embark into a brutal, breathtaking world twisted by supernatural forces. Dive into the sequel of the award-winning A Plague Tale: Innocence, joining Amicia and Hugo on a heartrending new journey. Venture across an emotional journey, doing whatever it takes to save your brother from a supernatural curse. Overcome foes and challenges your own way with a variety of weapons, tools and unearthly powers.
Discover the cost of saving those you love in a desperate struggle for survival within a violent world twisted by otherworldly forces.
Another just released game I was involved with is the horror thriller by Harvester Games - Burnhouse Lane in which I play Miss Mary Willis, aka Bloody Mary.
Burnhouse Lane tells a story of Angie Weather, a one foot in the grave agency nurse attempting to complete five impossible tasks in order to win her life back. Solve puzzles, make friends and enemies, run, hide and fight in this dark adventure that'll take you on a trip to another world and back... and meet the terrifying character that is Bloody Mary.
I also recorded as the Narrator of Aces and Adventurers due for release next month.
Aces and Adventurers is a roguelite deck builder with poker-powered combat. Save the Life Tree from the evil that gnaws at her roots.
A poker-powered deckbuilding adventure
Three tables stand in a circle of stones in the misty heart of the old woods, forming a portal to a soaring world drawn from the pages of ancient Norse and Middle Eastern mythology. There, you will embark on a journey to save Cardrasil, the Life Tree, from the evil that gnaws at her roots. Each card of the enchanted deck she entrusts to you are leaves plucked from her very branches. Use them to evoke your abilities and unleash devastating, poker-powered attacks. Grow your own power, prune your own deck, but make haste! The seasons are changing; warmth won’t be free for long.
Gameplay
A unique combination of traditional playing cards and special ability cards sits at the heart of Aces & Adventures. You’ll craft a deck and choose how to use your resources – do you aim to defeat your opponents through attacks and spells, or play cards in order to potentially draw devastating high-value poker hands and obliterate your foes in a mighty blow? More about that when the game is out.
I continued recording the ongoing Solitaire game that I play the ever so British Butler in and delight in portraying her character.
Now that Olive is back from her trip, Ava will do anything to keep her in high spirits. But, how can Olive feel relaxed and full of positive energy when her room hasn't seen any love for years? Of course, Ava and her friends will remedy that!
Meanwhile, the gang continues their search and uncovers a significant clue in the Marvin mystery!
I started the new year off with a delightful new game recording, which is currently under NDA so can't say anything about that.
So looking forward to what else the new year brings.
ONE OF THE VIDEO GAMES I'M IN RECENTLY RELEASED
In this piece of blog writing I will be talking about AI.
There seems to be a rush of articles in the news at present about Artificial Intelligence or AI as we have come to know it.
Over the past couple of years there have been discussions about how it could affect the careers of voice overs. As voiceover artists we kind of agreed that it could have an effect on our industry, possibly taking over some of the unemotional aspects of our work. We all seemed to agree that everyone wanted to hear the reality of a human being.
However the world of AI is coming on in leaps and bounds and seems to be taking over unexpectedly in areas we hadn't foreseen or certainly not so quickly.
There are also unscrupulous things happening and we really need to keep our eyes peeled.
Take a look at this recent article published in the Wired magazine.
GARY FURLONG, a Texas-based audiobook narrator, had worried for a while that synthetic voices created by algorithms could steal work from artists like himself. Early this month, he felt his worst fears had been realized.
Furlong was among the narrators and authors who became outraged after learning of a clause in contracts between authors and leading audiobook distributor Findaway Voices, which gave Apple the right to “use audiobooks files for machine learning training and models.” Findaway was acquired by Spotify last June.
Some authors and narrators say they were not clearly informed about the clause and feared it may have allowed their work or voices to contribute to Apple’s development of synthetic voices for audiobooks. Apple launched its first books narrated by algorithms last month. “It was very disheartening,” says Furlong, who has narrated over 300 audiobooks and is one of more than a dozen narrators and authors who told WIRED of their concerns with Findaway’s agreement. “It feels like a violation to have our voices being used to train something for which the purpose is to take our place,” says Andy Garcia-Ruse, a narrator from Kansas City.
The dispute led to a reversal this week from Apple and Findaway, according to labor union SAG-AFTRA, which represents recording artists as well as actors and other creatives. An email to members seen by WIRED said that the two companies had agreed to immediately stop all “use of files for machine learning purposes” for union members affected and that the halt covers “all files dating back to the beginning of this practice.”
Jane Love, SAG-AFTRA’s national director for audiobooks, confirmed that Apple’s access to files from Findaway had been halted. She says the union is still “working with Findaway toward a solution that recognizes the union’s concerns” such as, “safe storage of the recordings and data, usage limitations, and appropriate compensation.”
Spotify declined to comment on changes made by Findaway or whether making SAG-AFTRA members’ content off-limits to Apple could be unfair to authors and narrators who are not part of the union. Apple did not respond to requests for comment.
After Furlong first learned of Apple’s algorithms being written into Findaway agreements early this month, he contacted Isobel Starling, an author he’d worked with who distributed titles with the company. She was shocked to find a clause titled “Machine Learning” near the bottom of her lengthy agreement with Findaway.
Starling says the company had not specifically informed her about that part of the agreement, nor compensated her for it. She believes she missed it because it was buried beneath more conventional sections prohibiting hate speech and sexually explicit material. Although Furlong narrated the audiobook and his voice would potentially be ingested by Apple’s machine learning algorithms, he was not party to the agreement that was signed by Starling as the book’s rights holder.
Findaway’s machine learning clause says rights holders can revoke that part of the agreement. Starling raced to email the platform to say she’d like to exercise that right, and soon received a response saying that the company had submitted her opt-out request to Apple. Furlong says Findaway has not responded to an emailed request to withdraw all copies of his voice from Apple’s servers.
Starling believes Findaway has misused the material that authors and narrators entrusted it with. “This is immoral and illegal,” Starling told WIRED, “Rights holders have the copyrights for the audiobook production only, but no claim on the narrator’s voice.” She’s pausing the release of three upcoming titles she planned to distribute via Findaway.
Interest in automating the art of book narration has grown in recent years for business and technology reasons. Audiobook revenue has continued to grow even as book and ebook revenue has dipped, and synthetic voice technology has improved dramatically. A range of tools have cropped up that allow anyone to clone voices for synthetic narration with a click, but to advance them, companies still need hoards of data.
Across industries like entertainment and gaming, contracts that require voice actors to allow tech companies to train their AI models for generating digital narration on their work have become increasingly common, says Tim Friedlander, president of the US-based National Association of Voice Actors. Adobe, maker of Photoshop and other image software, recently began training its own AI algorithms on visual creatives’ work unless they opted out.
“The voice is how voice actors make a living,” Friedlander added, “and this is literally taking the words out of our mouths without our consent.”
Google began offering free synthetic narration for books in 2020. When Apple announced its own set of digital audiobook narrators in January, the company said it hoped to eliminate the “cost and complexity” that producing a human-narrated audiobook can represent for small publishers and independent authors. The company’s Books app lists titles with AI narration as “narrated by digital voice based on a human narrator.”
Apple has used synthetic voice technology for years, including for the Siri virtual assistant, driving directions, and accessibility features. But some authors and narrators suspect that audio from their ebooks helped the company hone its technology to the complex task of narrating books. The length of audiobooks, the complexity of the material, and the impressive skills of talented narrators make voicing books arguably the toughest challenge for synthetic voice technology.
Applying synthetic voices to books also brings new business and cultural challenges. “Most of the companies developing these AI technologies come from the technology sector, rather than the entertainment sector,” says SAG-AFTRA’s Love. “They lack the relationships, history of protections, and reliance on approval rights voice actors have come to expect.”
Several authors told WIRED that Findaway has emerged as a reliable distributor, offering lucrative deals to list audiobooks across several platforms. But they also say that Findaway frequently prompts people to agree to updated agreements, usually with minor changes, when they log in to their accounts. The company added the machine learning clause to its distribution agreements in 2019.
Many suspect they signed off on the machine learning clause without realizing it. “It’s on me for not initially noticing the addition and what it fully meant,” says Laura VanArendonk Baugh, an author based in Indianapolis, Indiana. “But the placement was kinda sneaky, too.”
Matthew Sag, a law and AI professor at the Emory University Law School, in Atlanta, says Spotify and Apple are probably legally in the clear unless a narrator explicitly prohibited such use of their audio in their contract with an author, or if Apple produced a like-for-like AI clone of their voice. “In terms of copyright law,” he says, “the voice actors have almost inevitably assigned all their copyright to the studio or publisher that made the initial recording.”
Morally, authors and narrators feel it’s a different story. Jon Stine, executive director of the Open Voice Network (OVON), a nonprofit from the Linux Foundation developing ethical guidelines for conversational AI, says Findaway has breached several ethical principles by not seeking narrators’ consent or enabling proper compensation for the owner of a voice.
Some use of synthetic voices is inevitable, he says, and the only way narrators can protect their art is with contracts that clearly spell out “usage rights and compensation.” OVON has developed a standard contract that clearly spells out usage rights and compensation to help actors navigate relationships with synthetic voice firms, Stine added.
While NAVA’s Friedlander agrees that, in general, use of synthetic voices is “not an inherently bad thing” and can help less well-known authors have work narrated, it can potentially damage the livelihoods of lesser-known voice actors. For this technology to advance ethically, Friedlander says, legislation is needed to prevent “unauthorized sharing and synthesization of voices.”
Until that happens, Lillian Rachel, a voice actor who deleted her Findaway Voices profile after learning about the machine learning clause, is hopeful of listeners’ faith in the human-to-human connection.
“A good actor does more than just read the story. They imbue it with core emotions and bring out the subtext, elevating the written words with empathy and nuance,” Rachel says. “We bring the human lived experience to each story in a way that cannot be replicated.”
This is ongoing and hope it will be resolved soon. AI is also encroaching in the film industry but I think that's a matter for another time.
Could this be our future
Please reach us at margaret@margaretashley.com if you cannot find an answer to your question.
HOW DO I BOOK YOU AS MY VOICEOVER?
Contact me here then follow these steps.
That is actually a difficult question to answer – voice over costs vary enormously depending on the size and use of the project, so a simple voicemail message may be £50. Corporate work tends to start around £270 while a big television commercial can run into several thousands. It depends on what the project is and where it is going to be heard/seen. I follow Equity rates and also the industry standard Gravy for the Brain Rate Card and the GVAA rate guide when required. I like to think I am fair and competitive with my pricing. I operate a basic studio fee (or BSF) which is my minimum charge for any session or job, this can also be negotiated. Drop me an email at margaret@margaretashley.com with all the details of your project and I will be very happy to quote for you. I can also record you a bespoke free sample recording of your script if required.
Just contact me HERE with your requirements and I will get an estimate to you asap. Payment is also simple, by direct bank transfer.
I record in high quality wav, but can provide files in practically any format you need –quality mp3, WAV, AIFF. Just ask!
Margaret Ashley Britsh VoiceOver Artist <a href
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