IZABELA RUSSELL
Izabela Russell is the founder of Music Radio Creative, a thriving audio branding company that serves over 300 customers each month and reaches audiences in more than 170 countries annually. With a deep passion for audio and an unwavering commitment to excellence, Izabela leads a team dedicated to helping brands craft powerful, memorable sound identities.
Backed by an extensive background in marketing and business development—particularly in audio production, YouTube, podcasting, and new media—Izabela brings a unique perspective to the evolving digital landscape. Her expertise helps brands strategically integrate these dynamic channels into their marketing efforts.
Through bespoke audio and video training, content creation consulting, and podcast development, Izabela and her team support clients in standing out amid digital noise. They also offer specialized training for voice-over professionals, ensuring every aspect of a brand’s audio presence is polished, professional, and impactful. For Izabela, empowering others to tell their stories through the art of audio isn’t just work—it’s a privilege and a passion.
IZABELA RUSSELL – Navigating New Audio Landscapes
Exploring the Voice Acting Industry: A Conversation with Izabela Russell
Welcome to our latest blog post where we delve into the fascinating world of voice acting through an insightful conversation with Izabela Russell, CEO of Music Radio Creative. In this dialogue, featured hosts Anthony Rudd and Margaret Ashley explore the evolving landscape of voice acting, the impact of AI, and what makes a voice truly unique in today’s competitive market.
The Journey into Voice Acting
Izabela Russell proudly shares that Music Radio Creative has been in operation for nearly 20 years. The company, initially spearheaded by her husband Mike Russell, began as a way to sell his own voice. Over time, this venture evolved to include Izabela, who brought her business and banking expertise into the mix, driving growth and expansion.
Expansion and Industry Shifts
Music Radio Creative has widened its scope beyond just radio, embracing opportunities in the podcasting sector and broader markets, including DJs and influencers. Despite shifts in the voiceover industry, Izabela emphasizes, “For us, it was a gradual change rather than an overnight shift.”
The Role of AI in Voice Acting
Izabela offers a candid perspective on AI’s impact, noting that while it has been a reality check for some in the lower tiers of the industry, exceptional voices remain in demand. She encourages artists to “grow with AI rather than see it as a threat.” Music Radio Creative itself has adapted by introducing AI voices, ensuring they remain competitive in a changing landscape.
A Typical Day at Music Radio Creative
Izabela likens herself to Miss Rabbit from Peppa Pig, as she juggles multiple responsibilities from hiring to marketing strategy. Her role involves liaising with both individual creators and large corporations, ensuring a diversified approach to business management.
Key Attributes for Voice Artists
In a candid moment, Izabela advises aspiring voice actors, “Make sure you can offer something so unique that AI can’t do this.” She stresses the importance of having dedicated demos for different niches and warns against assuming versatility across styles without proof.
The Global Perspective
Working with clients around the world, Izabela highlights the diversity she encounters daily. This international reach aligns with Music Radio Creative’s commitment to inclusivity and diversity, providing services in 15 languages with an increasing demand for voices of color.
The Future for Voice Artists and Producers
For those keen to break into the industry, Izabela suggests diversification might be key. Beyond voice talent, skills in audio and video editing can offer a competitive edge. She also underscores the ongoing need for creative producers who are skilled in both audio and video.
Final Thoughts
Izabela’s candid insights paint a realistic yet hopeful picture of the voice acting industry. As she reflects on Music Radio Creative’s name and evolving operations, she notes, “Our name is still relevant,” charting a path that honors its roots while embracing future opportunities. Whether you are a voice artist or a producer, Izabela’s advice is clear: adaptability, uniqueness, and continuous growth are paramount for thriving in this dynamic field.
We hope this provides valuable insights for aspiring and seasoned voice artists alike. Stay tuned for more expert interviews and industry trends.
Join Margaret & Anthony next time on Voice Acting Unplugged.
©2025 Margaret Ashley – Your Friendly British Female Voice Actor in Purley, London