Ally Lang
As Head of Maple Street Creative, Ally sits across a preferred voice-over talent pool of around 150 voices, working with brands across international and domestic markets, and in both long and short form content. Prior to 2018, he spent over a decade at Europe’s most listened-to radio station, producing audio across the BBC. He’s a multi-award-winning copywriter and producer and was invited to be a Cannes Lions Judge for the Audio and Radio category, in 2020 and 2021.
https://www.maplestreetcreative.co.uk/
ALLY LANG – Authenticity in a Virtual World
Voice Acting Unplugged: Inside the World of Voice Acting with Maple Street Creative
Welcome to another exciting installment of Voice Acting Unplugged, where we delve into the intricacies of the voice acting industry. In this episode, Margaret Ashley and Anthony Rudd sit down with Ally Lang from Maple Street Creative, tackling topics from AI to authenticity in voiceovers.
The Role of Creativity and Technology
Ally candidly discusses the pressing impact of AI on the industry: “Voiceovers would be wrong in thinking that it isn’t a threat. There are radio networks already using AI voices for campaigns under a certain level, often without client awareness.” Despite uncertainties, Ally assures that Maple Street Creative remains distinctly focused on human voices for quality, offering unpredictability and nuance that AI can’t replicate.
Maintaining Authenticity in an Ever-Changing Industry
A central theme throughout the discussion is authenticity in voiceovers. Ally emphasizes the importance of diverse and authentic voices: “We must ensure that we are as authentic as possible. Production houses should lead clients to ensure their voices represent their customer base genuinely.”
Additionally, Margaret probes the challenges of finding regional accents. Ally shares an interesting tidbit: “We’re a bit low on the ground with authentic Scouse voices and those from the southwest, often overshadowed by caricatures rather than genuine accents.”
Finding the Right Voice
When asked about marketing for specific demographics, Ally and Margaret explored how voiceovers appeal to varied age groups. Ally noted that majority of scripts are focused on audiences aged 35 to 55. While the demand for younger voices remains, there’s a lack of scripts for older voices, missing out on the rich experience they add to a narrative.
Looking Ahead: Future Trends in Voice Acting and Radio
As the conversation turns to the future of radio and voiceovers, Ally reflects on the cyclical nature of media trends. Despite changes and uncertainties brought by technological advancements, the conversation remains cautiously optimistic about the resurgence of creativity and independent media outlets.
In closing, Ally highlights the need for continuous adaptation: “We need to embrace the unpredictable aspects of voice work. It’s vital we offer more than what AI can replicate, such as niche accents and mixed emotions.”
As the conversation wraps up, the group reflects on the delightful blend of challenges and rewards in the voice acting industry. They leave us with an important reminder: while technology evolves, the core of voice acting—authenticity and creativity—remains at the heart of meaningful storytelling.
Thank you for joining us on this insightful journey through the world of voice acting with Maple Street Creative. Stay tuned for more episodes of Voice Acting Unplugged, where we continue to speak with industry experts about the art and craft of voice acting.
Join Margaret & Anthony next time on Voice Acting Unplugged.
©2025 Margaret Ashley – Your Friendly British Female Voice Actor in Purley, London