{"id":990,"date":"2025-05-26T09:24:45","date_gmt":"2025-05-26T09:24:45","guid":{"rendered":"https:\/\/margaretashley.com\/?page_id=990"},"modified":"2025-05-26T09:24:47","modified_gmt":"2025-05-26T09:24:47","slug":"izabella-russell-navigating-new-audio-landscapes","status":"publish","type":"page","link":"https:\/\/margaretashley.com\/index.php\/izabella-russell-navigating-new-audio-landscapes\/","title":{"rendered":"Izabella Russell &#8211; Navigating New Audio Landscapes"},"content":{"rendered":"\n<div class=\"wp-block-columns nobotmargin is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-global-color-11-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"240\" src=\"https:\/\/margaretashley.com\/wp-content\/uploads\/2025\/03\/LONG-Banner-scaled-1.jpg\" alt=\"\" class=\"wp-image-559\" srcset=\"https:\/\/margaretashley.com\/wp-content\/uploads\/2025\/03\/LONG-Banner-scaled-1.jpg 700w, https:\/\/margaretashley.com\/wp-content\/uploads\/2025\/03\/LONG-Banner-scaled-1-300x103.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns nobotmargin has-base-3-color has-global-color-10-background-color has-text-color has-background has-link-color wp-elements-5bcc3bc0b1ab97d6267b8d15c12771f7 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-base-3-color has-global-color-10-background-color has-text-color has-background has-link-color wp-elements-cce5dd58f5532ae386e1d37c407c3d56 is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-base-3-color has-text-color has-link-color wp-elements-c98d40372cb5f5b6d905c8ec88975ab8 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h2 class=\"wp-block-heading\">IZABELA RUSSELL<\/h2>\n\n\n\n<p>Izabela Russell is the founder of Music Radio Creative, a thriving audio branding company that serves over 300 customers each month and reaches audiences in more than 170 countries annually. With a deep passion for audio and an unwavering commitment to excellence, Izabela leads a team dedicated to helping brands craft powerful, memorable sound identities.<\/p>\n\n\n\n<p>Backed by an extensive background in marketing and business development\u2014particularly in audio production, YouTube, podcasting, and new media\u2014Izabela brings a unique perspective to the evolving digital landscape. Her expertise helps brands strategically integrate these dynamic channels into their marketing efforts.<\/p>\n\n\n\n<p>Through bespoke audio and video training, content creation consulting, and podcast development, Izabela and her team support clients in standing out amid digital noise. They also offer specialized training for voice-over professionals, ensuring every aspect of a brand\u2019s audio presence is polished, professional, and impactful. For Izabela, empowering others to tell their stories through the art of audio isn\u2019t just work\u2014it\u2019s a privilege and a passion.<\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/musicradiocreative.com\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.linkedin.com\/in\/izabelarussell\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"IZABELA RUSSELL - Navigating New Audio Landscapes\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/AuF0iLtUGbk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<iframe title=\"Voice Acting Unplugged\" allowtransparency=\"true\" height=\"240\" width=\"100%\" style=\"border: none; min-width: min(100%, 430px);height:240px;\" scrolling=\"no\" data-name=\"pb-iframe-player\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=4jfqa-18ad1af-pb&#038;from=pb6admin&#038;square=1&#038;share=1&#038;download=1&#038;rtl=0&#038;fonts=Arial&#038;skin=f6f6f6&#038;font-color=auto&#038;logo_link=podcast_page&#038;btn-skin=ff6d00&#038;size=300\"  loading=\"lazy\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Or watch our YouTube channel<\/h3>\n\n\n\n<h3 class=\"wp-block-heading has-base-3-color has-text-color has-background has-link-color wp-elements-998fb2a99e0e4b1496ae4526e62f6268\" style=\"background-color:#3cc40c\"><a href=\"https:\/\/www.youtube.com\/@VoiceActingUnplugged\">VOICE ACTING UNPLUGGED TV<\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns has-base-3-color has-global-color-10-background-color has-text-color has-background has-link-color wp-elements-1a67c65ecb391ee0552a74c8f273c251 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column nobotmargin has-global-color-10-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">IZABELA RUSSELL &#8211; Navigating New Audio Landscapes<\/h2>\n\n\n\n<p><strong>Exploring the Voice Acting Industry: A Conversation with Izabela Russell<\/strong><\/p>\n\n\n\n<p>Welcome to our latest blog post where we delve into the fascinating world of voice acting through an insightful conversation with Izabela Russell, CEO of Music Radio Creative. In this dialogue, featured hosts Anthony Rudd and Margaret Ashley explore the evolving landscape of voice acting, the impact of AI, and what makes a voice truly unique in today\u2019s competitive market.<\/p>\n\n\n\n<p><strong>The Journey into Voice Acting<\/strong><\/p>\n\n\n\n<p>Izabela Russell proudly shares that Music Radio Creative has been in operation for nearly 20 years. The company, initially spearheaded by her husband Mike Russell, began as a way to sell his own voice. Over time, this venture evolved to include Izabela, who brought her business and banking expertise into the mix, driving growth and expansion.<\/p>\n\n\n\n<p><strong>Expansion and Industry Shifts<\/strong><\/p>\n\n\n\n<p>Music Radio Creative has widened its scope beyond just radio, embracing opportunities in the podcasting sector and broader markets, including DJs and influencers. Despite shifts in the voiceover industry, Izabela emphasizes, \u201cFor us, it was a gradual change rather than an overnight shift.\u201d<\/p>\n\n\n\n<p><strong>The Role of AI in Voice Acting<\/strong><\/p>\n\n\n\n<p>Izabela offers a candid perspective on AI\u2019s impact, noting that while it has been a reality check for some in the lower tiers of the industry, exceptional voices remain in demand. She encourages artists to \u201cgrow with AI rather than see it as a threat.\u201d Music Radio Creative itself has adapted by introducing AI voices, ensuring they remain competitive in a changing landscape.<\/p>\n\n\n\n<p><strong>A Typical Day at Music Radio Creative<\/strong><\/p>\n\n\n\n<p>Izabela likens herself to Miss Rabbit from Peppa Pig, as she juggles multiple responsibilities from hiring to marketing strategy. Her role involves liaising with both individual creators and large corporations, ensuring a diversified approach to business management.<\/p>\n\n\n\n<p><strong>Key Attributes for Voice Artists<\/strong><\/p>\n\n\n\n<p>In a candid moment, Izabela advises aspiring voice actors, \u201cMake sure you can offer something so unique that AI can\u2019t do this.\u201d She stresses the importance of having dedicated demos for different niches and warns against assuming versatility across styles without proof.<\/p>\n\n\n\n<p><strong>The Global Perspective<\/strong><\/p>\n\n\n\n<p>Working with clients around the world, Izabela highlights the diversity she encounters daily. This international reach aligns with Music Radio Creative\u2019s commitment to inclusivity and diversity, providing services in 15 languages with an increasing demand for voices of color.<\/p>\n\n\n\n<p><strong>The Future for Voice Artists and Producers<\/strong><\/p>\n\n\n\n<p>For those keen to break into the industry, Izabela suggests diversification might be key. Beyond voice talent, skills in audio and video editing can offer a competitive edge. She also underscores the ongoing need for creative producers who are skilled in both audio and video.<\/p>\n\n\n\n<p><strong>Final Thoughts<\/strong><\/p>\n\n\n\n<p>Izabela\u2019s candid insights paint a realistic yet hopeful picture of the voice acting industry. As she reflects on Music Radio Creative\u2019s name and evolving operations, she notes, \u201cOur name is still relevant,\u201d charting a path that honors its roots while embracing future opportunities. Whether you are a voice artist or a producer, Izabela\u2019s advice is clear: adaptability, uniqueness, and continuous growth are paramount for thriving in this dynamic field.<\/p>\n\n\n\n<p>We hope this provides valuable insights for aspiring and seasoned voice artists alike. Stay tuned for more expert interviews and industry trends.<\/p>\n\n\n\n<p>Join&nbsp;<a href=\"https:\/\/margaretashley.com\/\">Margaret<\/a> &amp; <a href=\"https:\/\/www.anthonyrudd.co.uk\/\">Anthony<\/a> next time on Voice Acting Unplugged.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-contrast-color has-global-color-9-background-color has-text-color has-background has-link-color wp-elements-38df5a6bc92ec45ef50d5707543d1f66\"><strong><a href=\"https:\/\/margaretashley.com\/index.php\/podcasts\/\" data-type=\"page\" data-id=\"19\">BACK<\/a><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns nomargin has-base-3-color has-global-color-10-background-color has-text-color has-background has-link-color wp-elements-6c70b7dfcc24a0082470e874ac452c10 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<a class=\"gb-text gb-text-397799a3\" href=\"https:\/\/margaretashley.com\/index.php\/contact\/\">Contact me<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-align-left\">\u00a92025  Margaret Ashley &#8211; Your Friendly British Female Voice Actor in Purley, London<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IZABELA RUSSELL Izabela Russell is the founder of Music Radio Creative, a thriving audio branding company that serves over 300 customers each month and reaches audiences in more than 170 countries annually. With a deep passion for audio and an unwavering commitment to excellence, Izabela leads a team dedicated to helping brands craft powerful, memorable &#8230; <a title=\"Izabella Russell &#8211; Navigating New Audio Landscapes\" class=\"read-more\" href=\"https:\/\/margaretashley.com\/index.php\/izabella-russell-navigating-new-audio-landscapes\/\" aria-label=\"Read more about Izabella Russell &#8211; Navigating New Audio Landscapes\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-990","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/margaretashley.com\/index.php\/wp-json\/wp\/v2\/pages\/990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/margaretashley.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/margaretashley.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/margaretashley.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/margaretashley.com\/index.php\/wp-json\/wp\/v2\/comments?post=990"}],"version-history":[{"count":3,"href":"https:\/\/margaretashley.com\/index.php\/wp-json\/wp\/v2\/pages\/990\/revisions"}],"predecessor-version":[{"id":993,"href":"https:\/\/margaretashley.com\/index.php\/wp-json\/wp\/v2\/pages\/990\/revisions\/993"}],"wp:attachment":[{"href":"https:\/\/margaretashley.com\/index.php\/wp-json\/wp\/v2\/media?parent=990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}