{"id":874,"date":"2025-04-14T10:11:13","date_gmt":"2025-04-14T10:11:13","guid":{"rendered":"https:\/\/margaretashley.com\/?page_id=874"},"modified":"2025-04-21T11:54:04","modified_gmt":"2025-04-21T11:54:04","slug":"justin-sanders","status":"publish","type":"page","link":"https:\/\/margaretashley.com\/index.php\/justin-sanders\/","title":{"rendered":"Justin Sanders"},"content":{"rendered":"\n<div class=\"wp-block-columns nobotmargin is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-global-color-11-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"240\" src=\"https:\/\/margaretashley.com\/wp-content\/uploads\/2025\/03\/LONG-Banner-scaled-1.jpg\" alt=\"\" class=\"wp-image-559\" srcset=\"https:\/\/margaretashley.com\/wp-content\/uploads\/2025\/03\/LONG-Banner-scaled-1.jpg 700w, https:\/\/margaretashley.com\/wp-content\/uploads\/2025\/03\/LONG-Banner-scaled-1-300x103.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-base-3-color has-global-color-10-background-color has-text-color has-background has-link-color wp-elements-6e3627e137e8ad42b70875b01fcd1fb4 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-base-3-color has-global-color-10-background-color has-text-color has-background has-link-color wp-elements-3cb2711223bb54d6f4a98cff42bbfb58 is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-base-3-color has-text-color has-link-color wp-elements-138903a01ce4c53c2322adec93815ea6 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"nobotmargin has-large-font-size\"><strong>JUSTIN SANDERS<\/strong><\/p>\n\n\n\n<p class=\"nobotmargin\">Justin Sanders is Group Head of Production at Global, one of the world\u2019s leading media and entertainment groups \u2013 where he manages the winners of the Campaign\u2019s 2024 Audio Advertising Awards Production Team of the year. His award-winning team has amassed more than 50 international awards including Cannes Lions, LIAs and New York Festivals<\/p>\n\n\n\n<p class=\"nobotmargin\"><a href=\"https:\/\/www.linkedin.com\/in\/jusanders\/\">https:\/\/www.linkedin.com\/in\/jusanders\/<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"JUSTIN SANDERS - Unlock the Secrets of Radio Advertising\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/LHRn_iqfGng?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<iframe title=\"Voice Acting Unplugged\" allowtransparency=\"true\" height=\"240\" width=\"100%\" style=\"border: none; min-width: min(100%, 430px);height:240px;\" scrolling=\"no\" data-name=\"pb-iframe-player\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=wq3rt-1861660-pb&#038;from=pb6admin&#038;square=1&#038;share=1&#038;download=1&#038;rtl=0&#038;fonts=Arial&#038;skin=1&#038;font-color=auto&#038;logo_link=podcast_page&#038;btn-skin=ff6d00&#038;size=300\" loading=\"lazy\" allowfullscreen=\"\"><\/iframe>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-base-3-color has-global-color-10-background-color has-text-color has-background has-link-color wp-elements-8ad4c9413db1e6f87ad85c3857370340 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">JUSTIN SANDERS &#8211; Unlock the Secrets of Radio Advertising<\/h2>\n\n\n\n<p>Welcome to this episode of Voice Acting Unplugged. In our pursuit to unravel the dynamic world of voiceover, Anthony Rudd and Margaret Ashley introduce us to an esteemed guest, Justin Sanders. Justin, the Group Head of Production at Global, shares his 25-year journey through the intricate world of radio production. Join us as we delve into the evolving landscape of voiceover and radio advertising.<\/p>\n\n\n\n<p><strong>From Local Radio to Global Influence<\/strong><\/p>\n\n\n\n<p>Justin began his career in radio 25 years ago and has since climbed the ranks from local radio to becoming a key figure at Global, one of the world\u2019s leading media groups. Reflecting on his journey, Justin shares, \u201cI started out cutting my teeth locally in local radio, and then moved up to the big smoke\u2026 I\u2019ve worked my way through as a producer, engineer, to head of production, and now group.\u201d<\/p>\n\n\n\n<p><strong>Challenges and Triumphs in the Industry<\/strong><\/p>\n\n\n\n<p>Navigating the production landscape isn\u2019t always smooth sailing. Justin recounts an amusing yet challenging customs experience involving recording equipment: \u201cI\u2019ve had some interesting looks in customs, especially when carrying equipment\u2026 we recorded with hydrophones underwater and had condoms as backups for the mics.\u201d<\/p>\n\n\n\n<p><strong>The Evolving Face of Radio Advertising<\/strong><\/p>\n\n\n\n<p>Discussing the trends in radio advertising, Justin notes, \u201cThe industry goes through patterns. And I think native is key\u2026 there\u2019s so much choice with voices now.\u201d With an explosion of talent and agents, casting directors are now spoilt for choice, albeit sometimes overwhelmed by it.<\/p>\n\n\n\n<p><strong>Quick Turnarounds and Innovative Solutions<\/strong><\/p>\n\n\n\n<p>In a world that demands immediacy, Justin recounts some intense turnaround times, such as during the COVID-19 pandemic. He shares, \u201cWithin an hour, we were turning stuff around\u2026 literally on standby with a voice ready every time there was a British medal at the Olympics.\u201d<\/p>\n\n\n\n<p><strong>Audio\u2019s Growing Appeal<\/strong><\/p>\n\n\n\n<p>Justin observes a rising hunger for audio content. He explains, \u201cAppetite for audio is forever growing. The listening figures reflect that. A lot of people dismissed radio a long time ago, and it\u2019s forever getting bigger audiences, bigger numbers.\u201d<\/p>\n\n\n\n<p><strong>Dynamic Advert Creation<\/strong><\/p>\n\n\n\n<p>The conversation shifts to dynamic advertising. Justin describes a campaign for British Airways where locations, times of day, and current events could alter ads on the fly, providing a personalized experience for listeners: \u201cWe can serve stuff that\u2019s based off the location of where someone is or the time of day.\u201d<\/p>\n\n\n\n<p><strong>The Real Impact of AI<\/strong><\/p>\n\n\n\n<p>As AI begins to intersect with voiceover, Justin provides his insights: \u201cAI can do basic messaging which is passible. But when you want emotional connection\u2026 it can\u2019t deliver the emotion a real person can.\u201d The consensus is that while AI has its applications, the human touch remains irreplaceable.<\/p>\n\n\n\n<p><strong>In-Person Versus Remote Working<\/strong><\/p>\n\n\n\n<p>There\u2019s value in personal encounters, as Justin highlights, \u201cMy preference is face to face, often you can see by the voiceover artist\u2019s eyes whether it\u2019s gone in.\u201d The pandemic has altered dynamics, but both remote and in-studio work have their merits.<\/p>\n\n\n\n<p>For everyone tuning in, we hope you found this peek into the world of radio advertising as engaging as we did. Feel free to share your thoughts, leave a review, and let us know who you\u2019d like us to interview next. Thank you for joining us on this episode of Voice Acting Unplugged.<br><br>All the best,<br><a href=\"https:\/\/margaretashley.com\/\">Margaret<\/a> &amp; <a href=\"https:\/\/www.anthonyrudd.co.uk\/\">Anthony<\/a><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-contrast-color has-global-color-9-background-color has-text-color has-background has-link-color wp-elements-95d6afd8ec282328819cd29f9bfabcd1\"><a href=\"https:\/\/margaretashley.com\/index.php\/podcasts\/\" data-type=\"page\" data-id=\"19\"><strong>BACK<\/strong><\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns nomargin has-base-3-color has-global-color-10-background-color has-text-color has-background has-link-color wp-elements-6c70b7dfcc24a0082470e874ac452c10 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<a class=\"gb-text gb-text-397799a3\" href=\"https:\/\/margaretashley.com\/index.php\/contact\/\">Contact me<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-align-left\">\u00a92025  Margaret Ashley &#8211; Your Friendly British Female Voice Actor in Purley, London<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>JUSTIN SANDERS Justin Sanders is Group Head of Production at Global, one of the world\u2019s leading media and entertainment groups \u2013 where he manages the winners of the Campaign\u2019s 2024 Audio Advertising Awards Production Team of the year. His award-winning team has amassed more than 50 international awards including Cannes Lions, LIAs and New York &#8230; <a title=\"Justin Sanders\" class=\"read-more\" href=\"https:\/\/margaretashley.com\/index.php\/justin-sanders\/\" aria-label=\"Read more about Justin Sanders\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-874","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/margaretashley.com\/index.php\/wp-json\/wp\/v2\/pages\/874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/margaretashley.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/margaretashley.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/margaretashley.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/margaretashley.com\/index.php\/wp-json\/wp\/v2\/comments?post=874"}],"version-history":[{"count":4,"href":"https:\/\/margaretashley.com\/index.php\/wp-json\/wp\/v2\/pages\/874\/revisions"}],"predecessor-version":[{"id":897,"href":"https:\/\/margaretashley.com\/index.php\/wp-json\/wp\/v2\/pages\/874\/revisions\/897"}],"wp:attachment":[{"href":"https:\/\/margaretashley.com\/index.php\/wp-json\/wp\/v2\/media?parent=874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}