{"id":1164,"date":"2025-10-30T14:44:00","date_gmt":"2025-10-30T14:44:00","guid":{"rendered":"https:\/\/margaretashley.com\/?page_id=1164"},"modified":"2025-10-30T14:44:01","modified_gmt":"2025-10-30T14:44:01","slug":"ally-lang-authenticity-in-a-virtual-world","status":"publish","type":"page","link":"https:\/\/margaretashley.com\/index.php\/ally-lang-authenticity-in-a-virtual-world\/","title":{"rendered":"Ally Lang &#8211; Authenticity in a Virtual World"},"content":{"rendered":"\n<div class=\"wp-block-columns nobotmargin is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-global-color-11-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"240\" src=\"https:\/\/margaretashley.com\/wp-content\/uploads\/2025\/03\/LONG-Banner-scaled-1.jpg\" alt=\"\" class=\"wp-image-559\" srcset=\"https:\/\/margaretashley.com\/wp-content\/uploads\/2025\/03\/LONG-Banner-scaled-1.jpg 700w, https:\/\/margaretashley.com\/wp-content\/uploads\/2025\/03\/LONG-Banner-scaled-1-300x103.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns nobotmargin has-base-3-color has-global-color-10-background-color has-text-color has-background has-link-color wp-elements-93cf47bbeef81e0dd3a241ad90d89e4b is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-base-3-color has-global-color-10-background-color has-text-color has-background has-link-color wp-elements-90ad08badcafc72271617bfe1749d807 is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-base-3-color has-text-color has-link-color wp-elements-5d6a3d756eadcf098fef9f2e31c9373d is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h2 class=\"wp-block-heading\">Ally Lang<\/h2>\n\n\n\n<p>As Head of Maple Street Creative, Ally sits across a preferred voice-over talent pool of around 150 voices, working with brands across international and domestic markets, and in both long and short form content. Prior to 2018, he spent over a decade at Europe\u2019s most listened-to radio station, producing audio across the BBC. He\u2019s a multi-award-winning copywriter and producer and was invited to be a Cannes Lions Judge for the Audio and Radio category, in 2020 and 2021.<br><br><a href=\"https:\/\/www.maplestreetcreative.co.uk\/\">https:\/\/www.maplestreetcreative.co.uk\/<\/a><\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ALLY LANG - Authenticity in a Virtual World\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/jB_o-ddC-M8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<iframe title=\"Voice Acting Unplugged\" allowtransparency=\"true\" height=\"240\" width=\"100%\" style=\"border: none; min-width: min(100%, 430px);height:240px;\" scrolling=\"no\" data-name=\"pb-iframe-player\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=gaaxk-197b414-pb&#038;from=pb6admin&#038;square=1&#038;share=1&#038;download=1&#038;rtl=0&#038;fonts=Arial&#038;skin=f6f6f6&#038;font-color=auto&#038;logo_link=podcast_page&#038;btn-skin=ff6d00&#038;size=300\" loading=\"lazy\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Or watch our YouTube channel<\/h3>\n\n\n\n<h3 class=\"wp-block-heading has-base-3-color has-text-color has-background has-link-color wp-elements-998fb2a99e0e4b1496ae4526e62f6268\" style=\"background-color:#3cc40c\"><a href=\"https:\/\/www.youtube.com\/@VoiceActingUnplugged\">VOICE ACTING UNPLUGGED TV<\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns has-base-3-color has-global-color-10-background-color has-text-color has-background has-link-color wp-elements-99718acbf7b4d57a7cd4af6feca33530 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column nobotmargin has-global-color-10-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">ALLY LANG &#8211; Authenticity in a Virtual World<\/h2>\n\n\n\n<p><strong>Voice Acting Unplugged: Inside the World of Voice Acting with Maple Street Creative<\/strong><\/p>\n\n\n\n<p>Welcome to another exciting installment of Voice Acting Unplugged, where we delve into the intricacies of the voice acting industry. In this episode, Margaret Ashley and Anthony Rudd sit down with Ally Lang from Maple Street Creative, tackling topics from AI to authenticity in voiceovers.<\/p>\n\n\n\n<p><strong>The Role of Creativity and Technology<\/strong><\/p>\n\n\n\n<p>Ally candidly discusses the pressing impact of AI on the industry: \u201cVoiceovers would be wrong in thinking that it isn\u2019t a threat. There are radio networks already using AI voices for campaigns under a certain level, often without client awareness.\u201d Despite uncertainties, Ally assures that Maple Street Creative remains distinctly focused on human voices for quality, offering unpredictability and nuance that AI can\u2019t replicate.<\/p>\n\n\n\n<p><strong>Maintaining Authenticity in an Ever-Changing Industry<\/strong><\/p>\n\n\n\n<p>A central theme throughout the discussion is authenticity in voiceovers. Ally emphasizes the importance of diverse and authentic voices: \u201cWe must ensure that we are as authentic as possible. Production houses should lead clients to ensure their voices represent their customer base genuinely.\u201d<\/p>\n\n\n\n<p>Additionally, Margaret probes the challenges of finding regional accents. Ally shares an interesting tidbit: \u201cWe\u2019re a bit low on the ground with authentic Scouse voices and those from the southwest, often overshadowed by caricatures rather than genuine accents.\u201d<\/p>\n\n\n\n<p><strong>Finding the Right Voice<\/strong><\/p>\n\n\n\n<p>When asked about marketing for specific demographics, Ally and Margaret explored how voiceovers appeal to varied age groups. Ally noted that majority of scripts are focused on audiences aged 35 to 55. While the demand for younger voices remains, there\u2019s a lack of scripts for older voices, missing out on the rich experience they add to a narrative.<\/p>\n\n\n\n<p><strong>Looking Ahead: Future Trends in Voice Acting and Radio<\/strong><\/p>\n\n\n\n<p>As the conversation turns to the future of radio and voiceovers, Ally reflects on the cyclical nature of media trends. Despite changes and uncertainties brought by technological advancements, the conversation remains cautiously optimistic about the resurgence of creativity and independent media outlets.<\/p>\n\n\n\n<p>In closing, Ally highlights the need for continuous adaptation: \u201cWe need to embrace the unpredictable aspects of voice work. It\u2019s vital we offer more than what AI can replicate, such as niche accents and mixed emotions.\u201d<\/p>\n\n\n\n<p>As the conversation wraps up, the group reflects on the delightful blend of challenges and rewards in the voice acting industry. They leave us with an important reminder: while technology evolves, the core of voice acting\u2014authenticity and creativity\u2014remains at the heart of meaningful storytelling.<\/p>\n\n\n\n<p>Thank you for joining us on this insightful journey through the world of voice acting with Maple Street Creative. Stay tuned for more episodes of Voice Acting Unplugged, where we continue to speak with industry experts about the art and craft of voice acting.<\/p>\n\n\n\n<p>Join&nbsp;<a href=\"https:\/\/margaretashley.com\/\">Margaret<\/a> &amp; <a href=\"https:\/\/www.anthonyrudd.co.uk\/\">Anthony<\/a> next time on Voice Acting Unplugged.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-contrast-color has-global-color-9-background-color has-text-color has-background has-link-color wp-elements-38df5a6bc92ec45ef50d5707543d1f66\"><strong><a href=\"https:\/\/margaretashley.com\/index.php\/podcasts\/\" data-type=\"page\" data-id=\"19\">BACK<\/a><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns nomargin has-base-3-color has-global-color-10-background-color has-text-color has-background has-link-color wp-elements-6c70b7dfcc24a0082470e874ac452c10 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<a class=\"gb-text gb-text-397799a3\" href=\"https:\/\/margaretashley.com\/index.php\/contact\/\">Contact me<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-align-left\">\u00a92025  Margaret Ashley &#8211; Your Friendly British Female Voice Actor in Purley, London<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ally Lang As Head of Maple Street Creative, Ally sits across a preferred voice-over talent pool of around 150 voices, working with brands across international and domestic markets, and in both long and short form content. Prior to 2018, he spent over a decade at Europe\u2019s most listened-to radio station, producing audio across the BBC. &#8230; <a title=\"Ally Lang &#8211; Authenticity in a Virtual World\" class=\"read-more\" href=\"https:\/\/margaretashley.com\/index.php\/ally-lang-authenticity-in-a-virtual-world\/\" aria-label=\"Read more about Ally Lang &#8211; Authenticity in a Virtual World\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1164","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/margaretashley.com\/index.php\/wp-json\/wp\/v2\/pages\/1164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/margaretashley.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/margaretashley.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/margaretashley.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/margaretashley.com\/index.php\/wp-json\/wp\/v2\/comments?post=1164"}],"version-history":[{"count":5,"href":"https:\/\/margaretashley.com\/index.php\/wp-json\/wp\/v2\/pages\/1164\/revisions"}],"predecessor-version":[{"id":1169,"href":"https:\/\/margaretashley.com\/index.php\/wp-json\/wp\/v2\/pages\/1164\/revisions\/1169"}],"wp:attachment":[{"href":"https:\/\/margaretashley.com\/index.php\/wp-json\/wp\/v2\/media?parent=1164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}