{"id":1153,"date":"2025-10-13T15:18:54","date_gmt":"2025-10-13T15:18:54","guid":{"rendered":"https:\/\/margaretashley.com\/?page_id=1153"},"modified":"2025-10-13T15:18:55","modified_gmt":"2025-10-13T15:18:55","slug":"john-cassaras-exploring-health-narratives","status":"publish","type":"page","link":"https:\/\/margaretashley.com\/index.php\/john-cassaras-exploring-health-narratives\/","title":{"rendered":"John Cassaras &#8211; Exploring Health Narratives"},"content":{"rendered":"\n<div class=\"wp-block-columns nobotmargin is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-global-color-11-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"240\" src=\"https:\/\/margaretashley.com\/wp-content\/uploads\/2025\/03\/LONG-Banner-scaled-1.jpg\" alt=\"\" class=\"wp-image-559\" srcset=\"https:\/\/margaretashley.com\/wp-content\/uploads\/2025\/03\/LONG-Banner-scaled-1.jpg 700w, https:\/\/margaretashley.com\/wp-content\/uploads\/2025\/03\/LONG-Banner-scaled-1-300x103.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns nobotmargin has-base-3-color has-global-color-10-background-color has-text-color has-background has-link-color wp-elements-2cd43b34329271578025f08988180570 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-base-3-color has-global-color-10-background-color has-text-color has-background has-link-color wp-elements-4558e82ca36ae3945e7dd365d9b6d33f is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-base-3-color has-text-color has-link-color wp-elements-0d10a056400b97bf918fb1aa40adfd10 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h2 class=\"wp-block-heading\">JOHN CASSARAS<\/h2>\n\n\n\n<p>John Cassaras is Senior Director, Creative Production, WebMD\/Medscape. He has been &nbsp;a producer, director, writer, editor, and storyteller for 20 years, combining these roles to craft content that engages and informs.<\/p>\n\n\n\n<p>John draws on versatility in both visual and narrative skills to drive storytelling projects from conception through final edit. With a strong portfolio of work, he is involved in all phases of production\u2014idea generation, writing, directing, editing\u2014and collaborates across teams to bring projects to life.<\/p>\n\n\n\n<p><a href=\"http:\/\/www.webmd.com\">www.webmd.com<\/a><\/p>\n\n\n\n<p><a href=\"http:\/\/www.medscape.com\">www.medscape.com<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/johncassaras\/\">https:\/\/www.linkedin.com\/in\/johncassaras\/<\/a><\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"JOHN CASSARAS - Exploring Health Narratives\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/fY-yAg_Hlzg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<iframe title=\"Voice Acting Unplugged\" allowtransparency=\"true\" height=\"240\" width=\"100%\" style=\"border: none; min-width: min(100%, 430px);height:240px;\" scrolling=\"no\" data-name=\"pb-iframe-player\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=bhekr-1972eb8-pb&#038;from=pb6admin&#038;square=1&#038;share=1&#038;download=1&#038;rtl=0&#038;fonts=Arial&#038;skin=f6f6f6&#038;font-color=auto&#038;logo_link=podcast_page&#038;btn-skin=ff6d00&#038;size=300\" loading=\"lazy\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Or watch our YouTube channel<\/h3>\n\n\n\n<h3 class=\"wp-block-heading has-base-3-color has-text-color has-background has-link-color wp-elements-998fb2a99e0e4b1496ae4526e62f6268\" style=\"background-color:#3cc40c\"><a href=\"https:\/\/www.youtube.com\/@VoiceActingUnplugged\">VOICE ACTING UNPLUGGED TV<\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns has-base-3-color has-global-color-10-background-color has-text-color has-background has-link-color wp-elements-0256b609468e3de322a3970898976abf is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column nobotmargin has-global-color-10-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">JOHN CASSARAS &#8211; Exploring Health Narratives<\/h2>\n\n\n\n<p><strong>Exploring the Intersection of Creative Media and Medical Information with John Cassaras<\/strong><\/p>\n\n\n\n<p>In a world where misinformation threatens to overshadow facts, platforms like WebMD stand as bastions of truth, offering medically verified information in accessible formats. The latest episode of \u201cVoice Acting Unplugged,\u201d hosted by Anthony Rudd and Margaret Ashley, delves deep into the creative world of medical video production with John Cassaras, the Senior Director of Creative Production at WebMD.<\/p>\n\n\n\n<p>John Cassaras\u2019s journey into the world of media production began with a passion for music and radio. However, his path led him to CNN, where he learned the ropes of field production before settling into his role at WebMD and Medscape. With more than a decade at WebMD, John has been instrumental in transforming their video content into engaging, fact-based media experiences.<\/p>\n\n\n\n<p><strong>The WebMD Approach: Facts at the Forefront<\/strong><\/p>\n\n\n\n<p>In discussing WebMD\u2019s approach to combating misinformation, John emphasized the company\u2019s commitment to delivering trusted information. \u201cWe produce engaging video content with verified facts reviewed by doctors,\u201d he shared, highlighting the significant effort WebMD invests in ensuring that the information they provide is both accurate and easy for the public to consume.<\/p>\n\n\n\n<p><strong>The Creative Process: Bringing Medical Topics to Life<\/strong><\/p>\n\n\n\n<p>John revealed a fascinating insight into how WebMD crafts its content, discussing their brainstorm sessions with doctors and the creative team. Whether it\u2019s exploring the life cycle of a flu virus or delving into lifestyle tips for managing specific conditions like multiple sclerosis, each piece is carefully crafted to educate and inform.<\/p>\n\n\n\n<p>\u201cWe go through an evolution in format,\u201d John shared, explaining how WebMD strives to stay relevant and engaging by shifting away from old news styles to more interactive and socially engaging videos. The production timelines can vary from intricate animations completed in 40 business days to more straightforward informational videos turned around in 30 business days.<\/p>\n\n\n\n<p><strong>The Role of Voice Actors<\/strong><\/p>\n\n\n\n<p>In this episode, Anthony recalled his experience as a voice actor for WebMD, particularly describing the creative collaboration with John on the \u201cLife of a Flu Virus\u201d project. \u201cIt was an honor to do. A fantastic piece of animation,\u201d Anthony commented, highlighting the collaborative nature of the project.<\/p>\n\n\n\n<p><strong>Integrating AI and Future Innovations<\/strong><\/p>\n\n\n\n<p>The conversation also touched on the use of AI voices in media production. While AI is used for specific social media clips, John explained his cautious approach, recognizing the unique authenticity human voices bring to content. \u201cYou can\u2019t fight AI, but voiceover artists can help ensure authentic, human-made content prevails,\u201d John stated.<\/p>\n\n\n\n<p><strong>Addressing the Future: The Silent Killers<\/strong><\/p>\n\n\n\n<p>Margaret Ashley raised poignant topics about diseases often misunderstood or unknown, such as septicemia and meningitis. John acknowledged the importance of covering such topics, emphasizing that while they try to address common queries, the content is driven largely by what will best inform and assist people medically.<\/p>\n\n\n\n<p><strong>A Mission Beyond Media<\/strong><\/p>\n\n\n\n<p>John\u2019s time at WebMD is driven by more than just creating videos; it\u2019s about impacting lives with accurate information. The podcast episode closes with a powerful reminder from John about the need to protect truth in media, reassuring the audience that WebMD continues its commitment to cutting through misinformation.<\/p>\n\n\n\n<p>If you\u2019re keen to learn more about the work being done at WebMD, or explore any medical concerns further, John encourages visiting their extensive library of free, medically verified videos that remain accessible to all.<\/p>\n\n\n\n<p>As Margaret and Anthony wrapped up this enlightening discussion, the invitation is open for listeners to subscribe, share the knowledge, and stay informed through resources like WebMD. Whether you\u2019re in the medical field, a patient, or just curious, enlightenment and safety lie in understanding, knowing the facts, and listening to the authentic narratives shared by professionals like John Cassaras.<\/p>\n\n\n\n<p>Join&nbsp;<a href=\"https:\/\/margaretashley.com\/\">Margaret<\/a> &amp; <a href=\"https:\/\/www.anthonyrudd.co.uk\/\">Anthony<\/a> next time on Voice Acting Unplugged.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-contrast-color has-global-color-9-background-color has-text-color has-background has-link-color wp-elements-38df5a6bc92ec45ef50d5707543d1f66\"><strong><a href=\"https:\/\/margaretashley.com\/index.php\/podcasts\/\" data-type=\"page\" data-id=\"19\">BACK<\/a><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns nomargin has-base-3-color has-global-color-10-background-color has-text-color has-background has-link-color wp-elements-6c70b7dfcc24a0082470e874ac452c10 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<a class=\"gb-text gb-text-397799a3\" href=\"https:\/\/margaretashley.com\/index.php\/contact\/\">Contact me<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-align-left\">\u00a92025  Margaret Ashley &#8211; Your Friendly British Female Voice Actor in Purley, London<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>JOHN CASSARAS John Cassaras is Senior Director, Creative Production, WebMD\/Medscape. He has been &nbsp;a producer, director, writer, editor, and storyteller for 20 years, combining these roles to craft content that engages and informs. John draws on versatility in both visual and narrative skills to drive storytelling projects from conception through final edit. With a strong &#8230; <a title=\"John Cassaras &#8211; Exploring Health Narratives\" class=\"read-more\" href=\"https:\/\/margaretashley.com\/index.php\/john-cassaras-exploring-health-narratives\/\" aria-label=\"Read more about John Cassaras &#8211; Exploring Health Narratives\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1153","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/margaretashley.com\/index.php\/wp-json\/wp\/v2\/pages\/1153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/margaretashley.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/margaretashley.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/margaretashley.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/margaretashley.com\/index.php\/wp-json\/wp\/v2\/comments?post=1153"}],"version-history":[{"count":2,"href":"https:\/\/margaretashley.com\/index.php\/wp-json\/wp\/v2\/pages\/1153\/revisions"}],"predecessor-version":[{"id":1155,"href":"https:\/\/margaretashley.com\/index.php\/wp-json\/wp\/v2\/pages\/1153\/revisions\/1155"}],"wp:attachment":[{"href":"https:\/\/margaretashley.com\/index.php\/wp-json\/wp\/v2\/media?parent=1153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}