{"id":1111,"date":"2025-09-24T13:30:20","date_gmt":"2025-09-24T13:30:20","guid":{"rendered":"https:\/\/margaretashley.com\/?page_id=1111"},"modified":"2025-09-24T13:34:39","modified_gmt":"2025-09-24T13:34:39","slug":"chris-tester-how-to-stand-out","status":"publish","type":"page","link":"https:\/\/margaretashley.com\/index.php\/chris-tester-how-to-stand-out\/","title":{"rendered":"Chris Tester &#8211; How to Stand Out"},"content":{"rendered":"\n<div class=\"wp-block-columns nobotmargin is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-global-color-11-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"240\" src=\"https:\/\/margaretashley.com\/wp-content\/uploads\/2025\/03\/LONG-Banner-scaled-1.jpg\" alt=\"\" class=\"wp-image-559\" srcset=\"https:\/\/margaretashley.com\/wp-content\/uploads\/2025\/03\/LONG-Banner-scaled-1.jpg 700w, https:\/\/margaretashley.com\/wp-content\/uploads\/2025\/03\/LONG-Banner-scaled-1-300x103.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns nobotmargin has-base-3-color has-global-color-10-background-color has-text-color has-background has-link-color wp-elements-fdaf6c8fc8a6e587043f360713e2e171 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-base-3-color has-global-color-10-background-color has-text-color has-background has-link-color wp-elements-c68bc926958b2a184f064cc846c3b6ab is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-base-3-color has-text-color has-link-color wp-elements-29c6f2cf1c96e54aee5f4044251ddcb6 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h2 class=\"wp-block-heading\">Chris Tester<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chris is an award-winning actor and voiceover artist with a home studio based in London, UK. After three years of classical training at the Royal Central School of Speech and Drama, he accidentally became an influencer in my 40s, with over 750,000 social media followers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chris has been nominated for 30 awards, winning Best Male at the 2024 VOX Awards and Best Promo at One Voice 2025. He has worked on major campaigns with BMW, Google and Net-A-Porter, various games from Dark Souls to Warhammer 40k and recorded audiobooks with Penguin Random House and Harper Collins.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">chris@naturallyrp.co.uk<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.naturallyrp.co.uk\">www.naturallyrp.co.uk<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.linkedin.com\/in\/chrisgtester\/\">www.linkedin.com\/in\/chrisgtester\/<\/a><br><a href=\"http:\/\/www.instagram.com\/chrisnaturallyrp\/\">www.instagram.com\/chrisnaturallyrp\/<\/a><br><a href=\"http:\/\/www.tiktok.com\/@chrisnaturallyrp\">www.tiktok.com\/@chrisnaturallyrp<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Chris Tester - The Voice Behind The Brand\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/aat4sY0UFZw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<iframe title=\"Voice Acting Unplugged\" allowtransparency=\"true\" height=\"240\" width=\"100%\" style=\"border: none; min-width: min(100%, 430px);height:240px;\" scrolling=\"no\" data-name=\"pb-iframe-player\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=py8sx-195f5b3-pb&#038;from=pb6admin&#038;square=1&#038;share=1&#038;download=1&#038;rtl=0&#038;fonts=Arial&#038;skin=f6f6f6&#038;font-color=auto&#038;logo_link=podcast_page&#038;btn-skin=ff6d00&#038;size=300\"  loading=\"lazy\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Or watch our YouTube channel<\/h3>\n\n\n\n<h3 class=\"wp-block-heading has-base-3-color has-text-color has-background has-link-color wp-elements-998fb2a99e0e4b1496ae4526e62f6268\" style=\"background-color:#3cc40c\"><a href=\"https:\/\/www.youtube.com\/@VoiceActingUnplugged\">VOICE ACTING UNPLUGGED TV<\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns has-base-3-color has-global-color-10-background-color has-text-color has-background has-link-color wp-elements-a863392d4dafbade8f8e637992c692ea is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column nobotmargin has-global-color-10-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">CHRIS TESTER &#8211; How to Stand Out<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Navigating the Voice Acting Industry with Chris Tester<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Welcome to a detailed exploration of the voice acting world with our special guest, Chris Tester. Known for his extensive experience and unique approach to social media and voice acting, Chris shares his journey, insights, challenges, and strategies that have helped him thrive in this dynamic industry. Whether you\u2019re a seasoned voice artist or a budding performer, there\u2019s plenty to learn about marketing, branding, and the evolving role of technology in entertainment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Voice Acting in the Age of AI<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chris Tester, an accomplished voice actor, opens up about the rapid advancements in AI technology and its implications for the industry. \u201cI can\u2019t wait to be replaced by AI,\u201d he says humorously, acknowledging the looming threat AI poses. Despite the challenges, Chris urges fellow artists to stay versatile and adapt, emphasizing that it\u2019s essential to explore how one can monetize AI versions of their voice, even as the ethical and financial frameworks around this technology evolve.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Power of Social Media<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Margaret Ashley and Anthony Rudd engage Chris in a discussion about the unexpected success he\u2019s found through platforms like TikTok. The narrative unfolds with how a six-minute monologue by Chris from the perspective of Zeus on the internet garnered 300,000 views. \u201cIt was a fantastic piece of writing,\u201d Chris shares, highlighting the blend of creativity and persistence required to stand out in today\u2019s digital landscape. He advises that it\u2019s crucial to infuse personality into social media content to resonate with audiences and to remain memorable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Branding and Marketing Insights<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chris delves into the importance of personal branding, sharing how his playful take on traditional British imagery has evolved into something more contemporary and memorable. \u201cI thought there was a gap in the market,\u201d he notes, describing how his blue suit with an orange stripe represents his brand\u2019s creativity and playfulness. He underscores the balancing act between maintaining authenticity and staying commercially appealing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing is another crucial area Chris touches on, emphasizing the importance of being consistent across various platforms. Whether through direct marketing or pay-to-play sites, Chris advocates for leveraging all available channels to ensure your voice reaches the right ears effectively.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Ethical Landscape of Pay-to-Play<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Anthony Rudd brings up the topic of pay-to-play platforms, where Chris offers a nuanced perspective. He explains how these platforms, which require a subscription fee to access audition opportunities, are crucial for some voice actors but also come with ethical considerations regarding tiers of accessibility. Chris advises experimenting with different platforms to find what suits one\u2019s location and experience level best.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Building a Sustainable Career<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chris shares his journey from freelancing to building a robust clientele through direct marketing and social media. He stresses the importance of diversifying one\u2019s approach, whether via traditional methods or exploring newer avenues like LinkedIn and newsletters, to maintain financial stability and professional growth. The key, he says, is to \u201cde-risk your business\u201d by ensuring that time spent on various activities serves multiple purposes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a rapidly evolving industry, Chris Tester\u2019s insights offer a roadmap for navigating the complexities of voice acting today. His blend of humor, authenticity, and strategic thinking shines through as he underscores the importance of adaptability and persistence. Whether approaching social media with creative ingenuity, embracing new technologies cautiously, or refining personal branding, his advice is invaluable for those looking to thrive in the arts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We thank Chris for sharing his journey and look forward to more enriching conversations in future episodes of Voice Acting Unplugged. Be sure to follow his work and learn more at naturallyrp.co.uk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Join&nbsp;<a href=\"https:\/\/margaretashley.com\/\">Margaret<\/a> &amp; <a href=\"https:\/\/www.anthonyrudd.co.uk\/\">Anthony<\/a> next time on Voice Acting Unplugged.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-contrast-color has-global-color-9-background-color has-text-color has-background has-link-color wp-elements-38df5a6bc92ec45ef50d5707543d1f66 wp-block-paragraph\"><strong><a href=\"https:\/\/margaretashley.com\/index.php\/podcasts\/\" data-type=\"page\" data-id=\"19\">BACK<\/a><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns nomargin has-base-3-color has-global-color-10-background-color has-text-color has-background has-link-color wp-elements-6c70b7dfcc24a0082470e874ac452c10 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<a class=\"gb-text gb-text-397799a3\" href=\"https:\/\/margaretashley.com\/index.php\/contact\/\">Contact me<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-align-left wp-block-paragraph\">\u00a92025  Margaret Ashley &#8211; Your Friendly British Female Voice Actor in Purley, London<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Chris Tester Chris is an award-winning actor and voiceover artist with a home studio based in London, UK. After three years of classical training at the Royal Central School of Speech and Drama, he accidentally became an influencer in my 40s, with over 750,000 social media followers. Chris has been nominated for 30 awards, winning &#8230; <a title=\"Chris Tester &#8211; How to Stand Out\" class=\"read-more\" href=\"https:\/\/margaretashley.com\/index.php\/chris-tester-how-to-stand-out\/\" aria-label=\"Read more about Chris Tester &#8211; How to Stand Out\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1111","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/margaretashley.com\/index.php\/wp-json\/wp\/v2\/pages\/1111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/margaretashley.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/margaretashley.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/margaretashley.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/margaretashley.com\/index.php\/wp-json\/wp\/v2\/comments?post=1111"}],"version-history":[{"count":5,"href":"https:\/\/margaretashley.com\/index.php\/wp-json\/wp\/v2\/pages\/1111\/revisions"}],"predecessor-version":[{"id":1117,"href":"https:\/\/margaretashley.com\/index.php\/wp-json\/wp\/v2\/pages\/1111\/revisions\/1117"}],"wp:attachment":[{"href":"https:\/\/margaretashley.com\/index.php\/wp-json\/wp\/v2\/media?parent=1111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}