Marc Scott – The Hustle of Voice Acting

Marc Scott – The Hustle of Voice Acting

Navigating Voiceover Success with Mark Scott

Welcome to this week’s blog post, where we delve into the captivating world of voice acting through the lens of the insightful conversation hosted by Anthony and Margaret on “Voice Acting Unplugged.” Their guest, Marc Scott, a full-time voice actor from Canada, shares his rich journey and unique insights into the voiceover industry.

Meet Marc Scott – Voice Actor and VOpreneur
Marc Scott, our featured guest, defines his brand not just as a voice actor, but as a VOpreneur – a seamless merge of a voice actor and entrepreneur. This integrated approach has guided him through his career’s evolution, beginning from his foundational experiences in radio to his present-day endeavors in voice acting.

From Radio to Voiceover: Marc’s Journey
Marc explains that his path to voiceover began during his radio days. After facing downsizing in radio, Marc transitioned to voice acting, initially supplementing his income with online casting jobs. By 2012, Marc had decided to go full-time, driven by a commitment not to return to living with his parents, despite how supportive they were. He shares, “It was the perfect opportunity to do it.”

Navigating the Voiceover Industry
Marc’s early client base primarily came from online casting sites. He notes, “In the early days, most of my stuff was probably coming from online casting sites,” highlighting that it was easier to make a living through these platforms back then. However, recognizing the need to expand, Marc focused on diversifying his client base through strategic marketing initiatives.

Mastering Marketing
A cornerstone of Marc’s success is his embrace of marketing. From writing a blog because industry expert Gary Vaynerchuk recommended it, to deriving market insights and creating content that resonates with his audience, Marc illustrates how essential marketing is for a sustainable voiceover career. “I recognize that marketing does not come naturally to voice actors. We are creatives by nature,” he shares. His coaching services have become a vital resource for voice actors navigating this aspect of their careers.

Harnessing Technology and AI
The conversation touches on Marc’s use of AI tools like ChatGPT, which he affectionately calls Jarvis, to enhance his productivity across various aspects of his business, from financial planning to content creation. While he acknowledges the benefits these tools bring, he is also candid about the challenges AI presents to voiceover artists, sharing personal experiences of losing clients to AI-narrated projects.

Future-Proofing Through Diversification
Marc emphasizes the importance of having a well-rounded online presence. “In 2025, if you do not have a web presence, are you even really real?” he questions. Beyond a professional website, he encourages leveraging platforms like LinkedIn for organic client outreach, advocating for adaptability to emerging technologies and trends in the industry.

Offering Support Through Free Advice Fridays
One unique service Marc offers is his “Free Advice Fridays,” where he provides his expertise to help voice actors with industry-related queries. This initiative began as market research but has since evolved into a valued resource for both Marc and the voice acting community, allowing him to stay sharp and informed about the industry’s evolving challenges.

Marc Scott’s story is one of adaptation, innovation, and dedication within the voiceover realm. His journey from radio to full-fledged voice acting illustrates the blend of creativity and strategy required to thrive in a competitive industry. For those interested in exploring more about Marc’s insights and services, his platform VOpreneur.com serves as a comprehensive resource.

Whether you’re a budding voice actor or an industry veteran, Marc’s journey offers invaluable lessons on maneuvering through the evolving landscapes of voiceover work. Be sure to check out the full podcast episode of “Voice Acting Unplugged” for an in-depth listen, and stay tuned for more enchanting episodes and wisdom in the world of voice acting.

Join Margaret & Anthony next time on Voice Acting Unplugged.